A few months back, I was talking with a client, and he mentioned this concert.  He proceeded to show me a packet with a bunch of major names inside.  I knew right then that I wanted to be a part of this, but I didn’t know whom to contact.

Coincidentally, later that day a friend posted on her Facebook page that she was working for the festival.  I hit her up with an email asking about how I can be involved as a photographer.  She said I was already on a short of list of photographers.  Cool.  I blocked off the dates on my calendar, and forgot about it.

About a month ago, I started to get a little worried.  I hadn’t heard anything further from the BottleRock people, so I sent an email to the main marketing person (the only address I had.)  He forwarded my email on to the photography coordinator, and she said the pool of photographers had been filled already.

I was crushed.  I had planned on doing this concert.  I had blocked off the dates and turned down other work.  I really wanted to photograph what was undoubtedly the biggest event in Napa’s history.  I posted a note on Facebook that wouldn’t be working the festival after all.  When my friend saw the post, she asked what happened.  I told her, and she went to the coordinator.  
Whatever she said to her worked, because I am not only of the few photographers at the event, I’m the only one documenting the entire event from construction to takedown.